Microheat, Inc., a Tier-1 supplier to the automotive industry, announced that the Cadillac CTS features HotShot(R), the company’s revolutionary hot washer fluid windshield cleaning and de-icing system. Microheat’s patented technology is also featured on the Cadillac DTS.
In addition, HotShot(R) is currently featured in a variety of General Motors vehicles. “Cadillac represents the very best in luxury and the vehicle is an excellent showcase for the HotShot(R) heated washer fluid system,” said Microheat President and CEO Gary Pilibosian. “GM continues to bring innovations to the marketplace that enhance customer satisfaction. Consumer response to HotShot(R) has been tremendous and we are seeing a growing customer demand for this technology in a wide range of vehicles.”
The sweeping transformation is an important part of GM’s blueprint to build Cadillac into a truly global luxury brand that can compete with the likes of Mercedes-Benz and BMW in terms of size and price. Aside from using top-of-the-line auto parts such as GM wheel and others, the automaker has set a concrete plan on how to further enhance the quality of the Cadillac.
The redesigned CTS sedan which is part of the new products will arrive this fall and will be presented as a 2008 model. It will be followed in 2009 by a new CTS coupe and wagon. These two products are aimed more for the European market but will be sold also in North America.
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